Challenge
Professional sporting organisations strive to engage youth participants in their chosen sport to
build their community and supporter base, at the same time promote the overall health and wellbeing
benefits sports at all levels provides. This has never been more prevalent with 50% of all life-time
mental health disorders emerging by age 14 and 75% by age 24. Increasingly Sport plays a vital role
in helping tackle this alarming issue.
Solution
Working with Oxil, the Western Sydney Wanderers (WSW) and Gladesville Hornsby Football Association
(GHFA) partnered to deliver a wellness-based program to their junior participants using the
Challenger app and tech platform, to connect professional and grassroots community sport to improve
the overall well-being of young people.
Outcome
The Challenger App gave young people a relevant channel to record and monitor activities that
influence how they feel physically and mentally. The back-end platform gave WSW and club
administrators the ability to deliver engaging content whilst monitoring health metrics, ensuring
that the health and wellbeing of their players was the highest priority. Overall the program
resulted in 300+ footballers from 8 talent pathway teams, aged 9 to 18 in the GHFA downloading the
app, generating 44,000+ data responses over a 120-day period.